We offer a variety services that enable you to implement a strategic marketing campaign. Getting noticed and making a good impression is the key to generating new business. A professional design can bridge the communication gap between you and your customer.
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Well designed marketing materials are a great way to introduce your company to potential clients. By using fllyers, postcards, posters, and other materials people will start to recognize your company. You may even introduce yourself with a business card. By using a combination of design and the right materials you will be sure to make a great first impression.
Marketing materials are an essential medium to get information out to new customers. By giving people key information about your company, and its products or services you can start to draw in more customers. They can also be an effective means of highlighting features of your company and letting people know why it is best to do business with you. We know many different ways to make the most out of your marketing pieces with designs that are truly effective at getting your message out.
One of the best features of marketing materials is promotion. Postcards, brochures, flyers, business cards, posters, etc., are all highly effective ways to promote for your business. The more you get your name out into the market, the more customers you will have, its that simple. But you want to make sure you are promoting your company in the right light, and that is where our designs come into play. We can design materials that can successfully promote any aspect of your business.
In order to gain an new customer you must have some sort of offer. Whether you can save someone on their car insurance, or set them up with a lower mortgage rate, you must always have a way to entice customers to do business with you. Marketing materials can give your company the means to continually pitch offers and sell your products or services. We can design any marketing piece to get your word out with style and class. If you want people to react to your offer, you must appeal to their visual sense first. Once you have them drawn in, then you can sell them.
Marketing is important to create a similar look and feel for you, your company, or your organization. When you can repeatedly capture one specific look your customers will start to remember you. This is the ultimate goal of any marketing campaign, to be recognized. When people continually see you in one way, they expect the same thing and get used to you. Professionally designed marketing pieces can make it easier for people to remember you. They will associate your company with a quality and professional image and will feel better about doing business with you.
Any good marketing piece should have a dominant headline with one clear message. The best way to accomplish this is by having a clear, bold headline that is very clear to the reader. This makes sure that the reader quickly gets the point of your piece and does not have to visually search around for their reason to be interested. We know how to design a marketing piece that compliments your mission statement.
The first job of your marketing piece is to tell the customer ‘What is it about’ and ‘Why should they care’. It is important to make this connection with the viewer in order to grab their attention.
People dont always want to hear another boring story about how great your company is in comparison to the next. They want to hear about the benefits of doing business with you. By getting right to the point of how a customer can benefit from using your services, it grabs their attention right away and will keep them interested.
The most effective marketing pieces are the ones that put an offer right on the table for someone to take advantage of. If a potential customer knows that by responding to your message right away he or she will be able to capitalize on an opportunity they are much more inclined to do so. We can help you get your offer noticed by using visually appealing fonts and colors to draw the attention of the viewer.
To get the best results from your marketing piece it is always important to tell viewers exactly what they should do. Meaning if you release a flyer, you should add in a line of what action they can take to respond the message. Maybe its “Call us now”, or “Mail this back for an instant discount”. By telling your viewer exactly what he or she should do, it leaves out any room for not acting on your offer.
Upload artwork you want us to use as inspiration for your design using our Idea Upload link. Uploads may consist of images, pictures, and previous logos. You will have the opportunity to send us your ideas during the style guide process.
We work fast to give you original concepts within 48 - 72 hours of placing your order. If more time is necessary we will contact you via e-mail or phone. The revision process may add on additional time. Ask about our rush service for jobs that need emergency attention.
Clients will have more confidence in doing business with you when you hand them professionally designed marketing materials.
Prove to customers that you are serious about taking on their business because you are serious about what you put in front of them. You take pride in your business, so you take pride in your marketing materials. A professional design combined with a high quality product can make that effort truly pay off.
Professionally designed, high quality marketing materials will show your customers that your business believes in quality and the quality of your work or products. Potential customers will base their opinion of your business on what they see from your marketing materials whether in print or online. Our professional design services and top quality products can help you make the right impression.
Reflect your ideals in a way that keeps your brand consistent and tells your story effectively
Your marketing materials should reflect your ideals while keeping your branding consistent. Show potential customers that you are up to the task of servicing their needs. Tell customers you take pride in your professional image and how you look in their eyes matters. Caring about the quality of your marketing materials translates into caring about the quality of your products or services.
Whether you are starting a new business, or just looking to capture shares in your current market, the best way to do so is to stand out from your competition. Create visibility, credibility, and memorability with your marketing materials and you will separate your business from the rest. Don’t wait to put your marketing campaign out because you are short of funding. If you wait, you may never get to do so at all, because most business fail due to the lack of effective marketing. Get the word about your company out the right away and reap the benefits.
To start a new marketing piece, whether it is a digital ad, brochure, flyer, postcard, or greeting card you must determine the overall purpose of the piece.
This may sound obvious but a marketing piece that does not have a purposeful direction will not help your company at all. By determining a purpose for your marketing you can focus on the goals at hand and we can customize your piece to achieve the desired results.
What are you looking to achieve?
Do you want more customers and sales, or do you just want to showcase details of a specific product/service. Either way you need to take the time to decide on what you need to achieve. before a design is implemented. When you know what you want to achieve it is much easier for us to design a piece that fits your needs.
Decide what message will reach viewers
Viewers should be able to relate to your message and be able to easily understand it. Dont try to be too clever or cute with your message as you do not know what people will make of it, dont forget that not everyone has the same sense of humor.
The only way to truly get your message out is to know your target audience.
Your first thought may be that you want everyone to be interested in your company and its products or services, but the truth is that not everyone will be interested. So it is a good idea to focus on a specific market in order to achieve the results you desire.
Style and Branding
It is important to know what ‘style’ fits your company because it will be the deciding factor in what colors, fonts, and images are used to design your piece. Your style may be contemporary, modern, retro, gothic, european, or many others. Each style will have a different design that goes with it, so you want to make sure you know which style is yours.
Plan Your Layout
Doing some preliminary planning for the layout of your piece will make the design and overall outcome much more effective. The more details you can give us, the more time we can spend on the design and style of your piece. Without proper planning it is very easy to waste both time and money. By taking your planning into consideration we can make sure that the end product is exactly what you want.
Concept is a term we use meaning new logo design, or really any logo design new or revised.
Revisions are changes, adjustments, or alterations to a logo design concept. Revisions are a normal, healthy part of the design process. We include up to 3 revisions free with every logo design option. All revision requests must be submitted using our Revision Request Form.
Style Sheets are a series of questions that give you the ability to provide us with important information regarding your logo design. We use this information as a starting point and general direction for your design. All logo orders must be submitted with a completed Style Sheet.
Upload artwork you want us to use as inspiration for your design using our Idea Upload link. Uploads may consist of images, pictures, and previous logos. You will have the opportunity to send us your ideas during the style guide process.
We work fast to give you original concepts within 48 - 72 hours of placing your order. If more time is necessary we will contact you via e-mail or phone. The revision process may add on additional time. Ask about our rush service for jobs that need emergency attention.